#TV advertising

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#tv-advertising

This Platform Will Let Anyone Buy Political Ads | AdExchanger

AdStorm provides a transparent method for political campaign donations, allowing individuals to directly fund TV ads instead of traditional campaign expenses.

Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger

Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.

3 Tips for Building Effective TV Advertising

Effective TV advertising requires rethinking traditional approaches to harness both reach and audience targeting in a fragmented media landscape.

Talking Advanced Audiences With NBCU's Alison Levin | AdExchanger

TV advertising is shifting from demo-based to advanced audience-based targeting, enhancing campaign effectiveness and optimization.

Talking CTV Transparency (And The Lack Thereof) With Samsung | AdExchanger

FAST channels are gaining popularity, but ad buying transparency remains a challenge.
Advertisers increasingly prefer direct buying for better access to data.

Amazon Wields New Influence in TV's Upfront Sales Haggle Through Massive Media Account Review

Amazon is disrupting traditional TV advertising by influencing upfront negotiations amid its media buying review.

This Platform Will Let Anyone Buy Political Ads | AdExchanger

AdStorm provides a transparent method for political campaign donations, allowing individuals to directly fund TV ads instead of traditional campaign expenses.

Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb | AdExchanger

Paramount has dropped Nielsen ratings in favor of VideoAmp due to rising costs and contract disputes, signaling a potential shift in TV ad measurement.

3 Tips for Building Effective TV Advertising

Effective TV advertising requires rethinking traditional approaches to harness both reach and audience targeting in a fragmented media landscape.

Talking Advanced Audiences With NBCU's Alison Levin | AdExchanger

TV advertising is shifting from demo-based to advanced audience-based targeting, enhancing campaign effectiveness and optimization.

Talking CTV Transparency (And The Lack Thereof) With Samsung | AdExchanger

FAST channels are gaining popularity, but ad buying transparency remains a challenge.
Advertisers increasingly prefer direct buying for better access to data.

Amazon Wields New Influence in TV's Upfront Sales Haggle Through Massive Media Account Review

Amazon is disrupting traditional TV advertising by influencing upfront negotiations amid its media buying review.
moretv-advertising

CTV Isn't Just The Evolution Of TV - It Brings Unique Advertising Potential | AdExchanger

Advertisers are shifting ad dollars from linear TV to connected TV (CTV) due to increased control over targeting and measurement.
CTV advertising is growing at a faster pace than can be explained by its growth in viewership.

Future of TV Briefing: How TV and streaming advertising's programmatic deal model is being updated

TV and streaming ad buyers prefer programmatic purchases through private marketplaces, while sellers lean towards programmatic guaranteed deals.
Some programmatic guaranteed deals now include spend commitments, blurring the lines between PMP and PG models.

In the face of keyword competition, here's how AIA New Zealand cut through

AIA New Zealand and Together won the Technical Innovation category and The Grand Prix at The Drum Awards for Search.
Health and life insurance is a highly competitive market in New Zealand, with an increase in advertising investment and new entrants.
AIA New Zealand discovered that TV advertising stimulates overall category searches, not just their brand.

A New Industry Trade Org Is Born; Google Versus Publishers | AdExchanger

Non-profit organization Go Addressable aims to address the challenges of TV advertising by providing guidance to marketers on addressable TV advertising.
With additional funding from annual membership dues, Go Addressable plans to invest in creating resources and guidelines to increase the effectiveness of addressable advertising.
Although some advertisers are hesitant to invest in linear addressable due to its scarcity and cost, the targeting capabilities of addressable advertising are a valuable asset.

Is TV Advertising Stagnating?

TV advertising is experiencing a decline in revenue despite the industry narrative of growth and excitement.
Linear TV advertising is declining while streaming revenue is increasing, but one does not offset the other.
The TV advertising business is on the brink of change as consumers prefer streaming and the current advertising model does not fit streaming platforms.
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